Nora Fatehi Becomes Latest Victim Of Deepfake Video; Says 'Shocked, This Is Not Me'

Several Indian celebs like Rashmika Mandanna, Kajol, Katrina Kaif, Alia Bhatt have fallen prey to deepfake videos. Amid widespread outcry about the misuse of technology and the absence of adequate legal safeguards that have allowed this harmful use of artificial intelligence (AI) to flourish, Nora Fatehi has become the latest victim of this trend.

Taking to her Instagram stories on Saturday, Nora Fatehi reposted an advertisement from Lulumelon.official handle, a clothing brand. The ad featured a lady with a resemblance to Nora Fatehi endorsing the end of season sale. Nora shared the same on her handle and wrote,

“SHOCKED!!! This is not me!”

A post shared by Lulumelon Official (@lulumelon.official)

This comes hours after Delhi Police claimed to have arrested the man responsible for creating the deep fake video of actress Rashmika Mandanna. The accused was identified as 24-year-old Eemani Naveen from Andhra Pradesh’s Guntur. The video went viral on social media last November, prompting demands from various circles for regulations on social media.

In the deepfake video, Rashmika’s face was morphed on London-based influencer Zara Patel. An investigation into the case was underway from November 2023.

Amid a huge outcry, Rashmika’s case was followed by similar deepfake videos involving Alia Bhatt, Kajol, and Sachin Tendulkar.

After several similar videos went viral, the Centre issued an advisory to social media platforms, stressing the legal provisions covering deepfakes and the potential penalties linked to their creation and circulation.

In December 2023, Union Minister Rajeev Chandrasekhar met social media platforms to review progress made by them in tackling misinformation and deepfakes.

Union IT Minister Ashwini Vaishnaw also said recently that notices were served to all social media companies directing them to take necessary steps to identify and remove disinformation from their platforms.

“Deepfake is a big issue for all of us. We recently issued notices to all the big social media forms, asking them to take steps to identify deepfakes, for removing those content. The social media platforms have responded. They are taking action. We have told them to be more aggressive in this work,” he said.