Marriage website asked not to boast
Marriage website asked not to boast
After Shaadi.com’s objection, MRTPC asks online matchmaker Bharatmatrimony.com to stop advertising success rate.

New Delhi: Anti-monopoly watchdog Monopolistic and Restrictive Trade Practices Commission (MRTPC) has asked matrimony website Bharatmatrimony.com Pvt Ltd to stop advertising its success rate.

Bharatmatrimony.com last year claimed it arranged 1,942 marriages between 1999 to July 5, 2006 and facilitated seven lakh more wedlocks.

The website also advertised through newspapers that it had eight times more success stories than its nearest rival, which was objected to by its competitor Shaadi.com.

"Though Bharatmatrimony.com did not mention Shaadi.com’s name, it was implied," Mumbai-based People Interactive Pvt Ltd, which runs Shaadi.com, maintains.

"It is a fit case that the respondent (Bharatmatrimony) is restrained from making claims through press/ insertion in its website or by any other manner of its success stories," as quoted by PTI, MRTPC member MK Sardana said passing an order on a petition filed by Shaadi.com.

Agreeing with the petitioner, the Monopolies and Restrictive Trade Practices Commission said: "The petitioner has made a prima facie case that the claim made by respondent...is false and misrepresenting and disparaging to complainant".

The commission also issued a notice of enquiry over such advertisements in some newspapers and directed the portal to file a reply in four weeks.

On Bharatmatrimony's claim that it has entered the Limca Book of Records, MRTPC said: "Record certification only refers to the documented marriages, whereas the website claims that the record has been certified... for the highest number of marriages. Thus there is a distortion."

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