HYDERABAD: With the increase in availability of beauty products and a more heightened awareness among women wanting to looking good, pharmaceutical company MedPlus has launched a website that acts as a ‘virtual studio’ wherein one can create unique looks by trying out hundreds of actual makeup products before making a purchase.The site MedPlusBeauty.com was launched by Dr Madhukar Gangadi, founder and CEO of MedPlus.Explaining the concept of virtual studio, Gangadi said,”The rapidly growing economy and urbanisation has opened up huge opportunities for beauty, wellness and personal care products in the country. The virtual studio allows the customer to upload her image to the website and try various brands of make-up, buy the products selected with a single click and save or share the created looks with friends and family.”Customers can choose between ordering and having the products delivered at their door step or can pick it up from any of the MedPlus outlets.Added to the convenience of ordering online, the products are delivered within a days time, within city limits.Dr Surendra Mantena, the chief operating officer of the site, said, “The launch of the website comes at a time when the industries potential promises to reach out to a wide range of customers.” The website offers a selection of over 12,000 products from both national and international brands, available over network of about 1000 outlets.One can simply log on to MedPlusBeauty.com and place enter the world of a virtual studio.
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