New Delhi: The factual entertainment channel History™ launched its India edition as part of a joint venture between TV18 and A+E Networks.
History is the first in a bouquet of factual entertainment channels to be launched by the joint venture. The channel is now available in six languages (English, Hindi, Tamil, Telugu, Bengali and Marathi) in full HD across all major markets in India and will reach out to more than 50 million households in the launch phase.
History has also signed Bollywood actor Salman Khan to be the face of the channel.
Speaking on the launch Abbe Raven, President & CEO, A+E Networks stated, "We have eagerly anticipated the launch of HISTORY in India, a market that represents important growth opportunities for A+E Networks' global strategy. Since 1995, HISTORY has been entertaining viewers around the world with our innovative, original programming, becoming the leading destination for factual entertainment. We are excited to partner with TV18 to bring HISTORY to audiences in India, and believe the channel will be as successful there as it is in the US and other territories."
Raghav Bahl, Founder and Editor, TV18 added, "With an enviable record of having established leadership positions across television genres, it is time for TV18 to enter the factual entertainment space. We have always believed in making a difference in the domain that we work in and, we're delighted to partner with A+E Networks, a global pioneer in factual entertainment channels. This venture marks an important milestone in our journey to becoming a truly integrated media and entertainment company. We believe that factual entertainment will emerge as one of the mainstays of the Indian television space".
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