Los Angeles: MySpace.com will soon enable members of the popular online social networking hub to sell downloads of their original music directly through MySpace web pages, company executives said Friday.
The initiative, which is still in a test phase, has the potential to turn millions of computer users, many of them independent or aspiring artists already using the site to build a fan following, into online music retailers.
Los Angeles-based MySpace was expected to formally announce the venture and its partnership with San Francisco-based Snocap Inc, which developed the technology, on Tuesday.
MySpace's Chief Executive, Chris DeWolfe, said the online music venture is a logical progression for the Internet portal, given changing trends in the music industry that have made it more affordable for bands to make quality recordings and make them available online.
"A band in Iowa can now reach out to fans in Los Angeles. Now they have a great way to reach out to six million fans. Now they can actually sell their music on MySpace in an area where their fans congregate in a very contextual manner," DeWolfe said.
MySpace says it hosts web pages for more than three million recording artists, from groups as big as U2 to newly minted garage bands.
They often post up to four songs at a time on their MySpace sites that visitors can listen to, but not download or buy without leaving the site, if at all.
The new Snocap-powered feature will enable bands to outfit their MySpace site with an interface through which computer users may browse the bands' songs and buy them in the copy-protection free MP3 format, MySpace said.
The bands will be able to set the price for each track, with MySpace and Snocap taking a cut of the sale.
Their fans or friends on MySpace will also be able to place the online music storefront on their pages, potentially widening exposure for the bands.
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