Sahaj Chopra, is the co-founder and director, Fat Tiger, a brand that boasts 50 outlets spread across 22 cities. He is the younger brother of actress Parineeti Chopra and was instrumental in creating her wedding menu.
This quick-service restaurant (QSR) has a significant presence in Indian cities like Delhi, Bengaluru, Hyderabad, Kanpur, and Dehradun. Offering a diverse menu, Fat Tiger presents an array of options including hot and cold teas, shakes, burgers, dim sum, pizza, along with an assortment of sides such as fries, popcorn chicken, and pasta.
Could you tell us more about Fat Tiger’s mission and how it aims to bring happiness to consumers’ lives?
For a country that experiences a nine-month summer, we are the oasis of refreshment. Our new-age cold and hot tea ranges are meticulously crafted to offer momentary relief, a soothing respite from the scorching heat. Whether you crave the revitalizing chill of our iced teas or the comforting warmth of our hot brews, we have a flavour for every mood, every occasion.
We aspire to create an atmosphere of happiness, where every tea break becomes a moment of joy, connection, and rejuvenation. With each cup, we aim to infuse positivity, spread smiles, and foster a sense of togetherness.
We invite you to embark on this delightful journey with us, as we pave the way for a brighter, happier India. Let’s embrace the power of tea, the magic of dim sums, and the warmth of human connections. Together, let’s uplift spirits, one sip at a time, and rewrite the story of happiness in our nation. Welcome to a tea revolution – where love, joy, and taste unite to create an unforgettable experience. Join us in savouring the moments, celebrating life, and rediscovering happiness in every cup.
What sets Fat Tiger apart from other QSRs in the Indian market?
Fat Tiger tea offers a deliciously modern twist that adds a distinct and refreshing touch to this classic beverage. They provide a unique and diverse selection of beverages that separate from the crowd by combining worldwide favourites with unique house mixes.
Exotic Flavors and Ingredients: The incorporation of exotic fruits and cheese slots in their tea blends enhances the flavours and adds a touch of luxury to the experience. This use of premium and unique ingredients sets them apart from more conventional QSRs that may not offer such extravagant options.
Fat Tiger’s addition of momos to their menu creates a blend of cultures and flavours. While most QSRs focus on standard fast food products, Fat Tiger adds a unique touch by presenting these small pockets of love, catering to people looking for something unique and special.
How do you ensure the sustainability of your offerings while maintaining affordability for consumers?
By establishing procedures to reduce food waste, through precise demand forecasting and appropriate storage methods.
Through offering sensible serving sizes to prevent waste and overindulgence which ensures that customers are pleased without excessive servings, also helps control expenses.
By routinely evaluating our procedures and searching for ways to improve sustainability without sacrificing price. This occasionally entails implementing new technologies and streamlining procedures.
What challenges did you face in introducing a modern take on tea to the Indian market, and how did you overcome them?
Educating customers about the advantages and adaptability of contemporary tea options. Marketing campaigns that emphasise the distinct tastes, health advantages, and experience elements of contemporary teas may cause a lack of awareness and a reluctance to try new goods among customers who may not be familiar with trendy tea varieties, brewing methods, or consumption rituals.
Overcoming Strategy: Making use of online platforms as part of a multi-channel distribution strategy. Investing in strong supply chain management systems to guarantee on-time delivery and reduce problems with distribution.
Can you elaborate on the process of developing your unique tea blends and dim sum flavors?
To begin with, we gather information on consumer preferences, market gaps, and current trends through market research. By examining various tea kinds, tastes, and momo selections to get ideas for our recipes. Taking into account growing cuisine trends, local specialities, and cultural influences that can affect our product development process.
Taking into account elements like blending flavours, matching ingredients, cooking methods, and attractive presentation. Developing concepts that will provide our target audience with an exceptional and unforgettable culinary experience.
After you have concept ideas, carefully choose premium ingredients for your dim sum recipes and tea blends. Select seasonal and fresh ingredients from reliable vendors to guarantee consistency and authenticity of flavour. In order to improve the flavour and attractiveness of our products, we are always thinking about adding premium and speciality components.
We experiment with various ingredient ratios, brewing schedules, cooking styles, and combinations to improve the flavours of our tea blends and momos. Evaluating taste balance, texture and general palatability using taste tests. Iterate our recipes in response to input from target customers, culinary experts, and chefs until we attain the ideal flavour profile and level of culinary excellence.
By establishing stringent quality control procedures to ensure integrity and consistency across all of our momos and boba tea blends. Developing criteria for standardised recipes, portion sizes, cooking techniques, and presentation to guarantee consistency and quality in each serving. By maintaining strict standards for quality control, keeping an eye on the freshness of our product, the quality of our ingredients, and the production procedures.
By making use of customr input via online reviews, polls, and tasting events to keep improving and perfecting our boba tea blends and momos. To adjust our offers to our customer’s changing tastes and expectations, we pay attention to their nutritional needs, cultural sensitivities, and preferences. To stay current and competitive in the food industry, we prefer being flexible and sensitive to consumer input and market trends.
In what ways do you cater to the preferences of millennial consumers who prioritize taste and convenience?
Millennials are known for having taste buds that are experimental and for seeking out unusual flavours. We provide a wide selection of creative, internationally-inspired foods and drinks to pique their interest in food and satisfy their palates.
How does Fat Tiger contribute to addressing the growing demand for healthier food options in India?
Promoting healthy cooking methods to reduce the amount of unhealthy fats and oils used in food preparation, such as grilling, steaming, baking, and sautéing. Instead of overusing salt, sugar, or artificial additions, add richness and depth to food by utilising herbs, spices, and natural flavour enhancers.
Fat Tiger supports environmental sustainability because it shares the values of people who cherish their health as well as the health of the environment.
How do you envision Fat Tiger’s role in promoting happiness and joy in a country where the happiness ranking is comparatively low?
It’s incredible how much food can accomplish for us. Food is cooked with the intention of sharing and enjoying it with loved ones on a daily basis as well as with friends on the weekends. Eating can promote sentiments of comfort, serenity, and caring as well as actual happiness. That’s what Fat Tiger strives to offer.
Comments
0 comment