In what can be called one of the biggest ever film associations in cricket World Cup history, Yash Raj Films has collaborated with the broadcast network, Star Sports, for a never-been-done marketing association to promote their tentpole Diwali release Tiger 3, starring Salman Khan and Katrina Kaif.
“Tiger’s roar will be heard all throughout the cricket World Cup because the makers have cracked a never-been-attempted marketing association that will see YRF promote Tiger 3 across all India games and also all key matches of this prestigious global ODI cricket tournament!” informed a trade source.
“Tiger 3 will take over the India vs Pakistan match! Salman has also shot for cricket World Cup thematic co-branded promos to run throughout the tournament across India and other important matches. This is the biggest film marketing association that has ever happened for the World Cup!” the source added.
“The 2019 World Cup matches reached out to more than 500+ million viewers! The India vs Pakistan game in 2019 reached around 200+ million viewers! So, one can only imagine the astronomical reach that the tournament will have in 2023 and Tiger 3 will cash in on this massively!” the source further said.
The buzz around Tiger 3 is getting stronger every day. Salman Khan and Katrina Kaif, the film’s lead actors, are keeping fans excited by sharing videos and snippets. The trailer is set to release on October 16, and to build up the excitement, a new poster of Salman Khan was revealed on October 11. Salman posted the poster on his Instagram and said, “Tiger is coming. October 16th. #Tiger3Trailer Get ready! #5DaysToTiger3Trailer.”
Directed by Maneesh Sharma and produced by Aditya Chopra, Tiger 3 is set to release this Diwali! It is the newest film from the YRF Spy Universe and also stars Katrina Kaif opposite Salman Khan.
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