The Meta-owned instant messaging application WhatsApp is reportedly working on a feature that allows users to see the view count of channel. This feature is not limited to channel owners as followers will also be able to see how many times a channel update was viewed.
“Thanks to the latest WhatsApp beta for Android 2.23.24.15 update, which is available on the Google Play Store, we discovered that WhatsApp is working on the ability to see how many times a channel update has been viewed,” WABetaInfo reported.
According to the report, the number of views of a specific channel update will show up in the message bubble in a future update of the app. This feature will help the channel owner not only determining how many users viewed the update but also in making informed estimates about the number of people with notifications enabled for their channel who see their content.
“In our opinion, implementing a feature that allows users to view how many times a channel update has been viewed can offer several advantages,” WABetaInfo reproted.
In particular, this feature could enhance the user experience, provide valuable insights, and potentially benefit both individual users and organisations using WhatsApp Channels as a broadcast tool.
The report suggested that users can valuate the impact and reach of their messages, enabling them to identify which content resonates most with their audience.
In addition, knowing that the number of views is being tracked might motivate users to create more engaging and informative content. The feature that allows users to see the view count of channel updates is under development and it will be available in a future update of the app, the report noted.
In related news, WhatsApp has also started rolling out a new search message by date feature, making it easier for users to quickly search for messages shared on a specific date within their conversations.
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