World Music Day 2023: Sharing Your Sacred Playlist Is A Love Language

For audiophiles and casual listeners alike, finding someone who shares your musical taste can be an essential part of how two people bond. Whether it’s bonding over a movie song or catching a local indie gig on your next date, music is an intrinsic part of our dating lives and often becomes one of the go-to ways to check your vibe with a connection. Ahead of World Music Day, Bumble’s new study found that the majority (91%) of Indians surveyed believe music helps build a strong connection and 89% of Indians surveyed believe that someone who has the same taste in music as them makes them more attractive.

• Let music do the talking: 92% of Indians surveyed believe that music helps them express their feelings or thoughts that they can’t put in words.
• Sharing your sacred playlist is a love language: When you share your sacred playlist with a potential love interest, you know things are kicking up a notch! For 88% of Indians surveyed, sharing music and music playlists is their love language.
• Music matters: 74% of Indians surveyed believe it is important to have a similar taste in music with their partner, and 66% would be put off dating someone if they had completely different tastes in music.
• Match my vibe: 61% of Indians surveyed say that if their partner doesn’t get the music they listen to, they will not be compatible.

“Music can inspire great conversations about different phases and experiences of our lives or help express emotions we sometimes can’t share in words. Compatibility is crucial in forging healthy and equitable relationships, and Bumble understands that shared interests are important. You can share your favourite music genres right on your Bumble profile using Interest Badges and find your musical match or even let the difference in your music preferences spark a great conversation! There are endless possibilities of finding love through music and Bumble’s got your back,” shares Samarpita Samaddar, India Communications Director, Bumble.

So what’s got Indians grooving?

Here are the top music genres Indians are listening to per Bumble’s new study:

Bollywood (62%) ranked #1 with Pune (78%), Delhi (70%) and Ahmedabad (70%) grooving most to Hindi movie songs. Indian Classical (50%) ranked second, followed by Rap & Hip Hop (39%), Rock (37%) and Folk music (36%).