The BJP’s resounding victory in the Uttar Pradesh Assembly elections is the result of a mix of carefully crafted campaign and electoral management strategy spread over a year, involving organisational restructuring, youth mobilisation, farmers outreach and effective use of state-of-the-art technology through traditional and new media.
Moneycontrol collated inputs from top BJP sources on details of what went behind the strategy and planning of one of independent India’s biggest electoral success stories.
Here’s a sneak peek:
Organisational Strengthening
Membership: Around 1.80 crore people were given primary BJP membership in Uttar Pradesh in the last one year. Of these, the party’s database contains name, address and booths of 1.13 lakh members.
Active members: In the last one year, 67,605 active members have been registered in Uttar Pradesh, which is twice the number of the previous years.
Training: Two state-level and six sub-state level “Training of the trainers” workshops were organised. Subsequently, the trainers trained 75,428 workers at the mandal level and 13,676 workers at the district level.
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