Here are the top 10 moments of India’s Year On Twitter in 2016. The report was released by Twitter.
1. Modi's demonetisation scheme (Rs 500 and 1000 currency notes scrapped on 8th November)
On November 8th, Prime Minister Narendra Modi (@NarendraModi) announced the demonetisation of Rs 500 and 1000 currency notes to fight against black money and corruption in India. The move impacted billions of Indians, and Twitter continues to resonate with their opinions and debates over the currency ban.
The platform recorded 650,000 Tweets in 24 hours following the announcement and millions more Tweets in the following weeks. The magnitude of these conversations by experts as well as common people put the spotlight on India and driving a global conversation on Twitter.
See more about this conversation in this #ModiFightsCorruption reverb chart
2. Women athletes at Rio 2016 (Girl Power at Olympics from 5-21 August)
India united on Twitter to support and praise these top women athletes during #Rio2016. It was girl power all the way for India at the Summer Olympics and fans came together like never before to publicly voice their gratitude to India’s star performers. Twitter recorded over millions of Tweets for these moments of national pride as part of the global conversation for #Rio2016.
These victories saw Sindhu, Sakshi and Dipa rise as global figures beating the odds and excelling at sports, consecutively emerging as an inspiration to millions of women around the world.
3. INDvPAK (World T20 Second group stage match on 19th March)
#INDvPAK trended all day on Twitter in India and globally, and more than 1.1 million Tweets were recorded, making it the most Tweeted T20 International match ever, beating the earlier record of the recent Asia Cup match between India and Pakistan where more than 670,000 Tweets were sent.
With his fantastic innings in a tight run-chase, Virat Kohli (@imVkohli) became the most mentioned player of the match on Twitter.
4. Delhi Pollution (Citizens of Delhi battle against increasing pollution level throughout the year)
The capital city's escalating pollution levels all year have seen citizens take to Twitter to express their worries, share photos of smog-filled streets, and find solutions.
At the start of the year, the government implemented the Odd-Even scheme, impounded diesel vehicles and banned fire crackers during Diwali to improve air quality levels. Like every winter, the pollution levels continued to escalate in Delhi this November leading to worries of severe health hazards amongst citizens.
5. India celebrates Diwali (India & the world celebrated Diwali on Twitter from 30th October to 2nd November)
Indians across the world celebrated the biggest and brightest festival via Tweets, photos and videos of sweets, fire crackers, festive clothes, and more. This year, thousands of Indians also participated in a 48-hour Twitter Poll by @TwitterIndia to choose the colour of the ‘diya’ Twitter emoji.
6. INDvAUS (World T20 Second group stage match on 27th March)
One of the most exciting games of #WT20 was the do-or-die, winner-take-all clash between India and Australia. Virat Kohli (@imVkohli) scored 47 runs in the last five overs, hitting seven boundaries and a six, and the moment he hit the winning runs to secure India’s passage to the semi-finals was the most-Tweeted of #WT20.
This was the second most Tweeted match during #WT20 after #INDvPAK with 973K Tweets recorded during the match.
See more about this conversation in this #IndvsAus reverb chart
7. International Day of Yoga (Acknowledging the power of Yoga with special emoji on 21st June)
The 2nd International Day of Yoga on June 21 was celebrated by yoga enthusiasts in India and across the world on Twitter. The customised 'asana' emoji was a delight for people celebrating the day, and the platform lit up with invigorating photos and videos from the yoga community, from as remote as the Siachen glacier!
8. Global Citizen India
On November 19, British rock band Coldplay and American hip-hop artist Jay Z performed for the first time in India as part of the Global Citizen Festival India 2016 in Mumbai. As Coldplay frontman, Chris Martin performed a duet with AR Rahman for 'Vande Mataram', the electric moment lit up on Twitter with videos and photos from the 80,000 screaming fans reaching a global audience.
The concert's energy resonated on Twitter as fans gushed over the 90-minute musical event that connected global and Indian entertainment cultures.
9. India celebrates Ganesh Chaturthi (India celebrates Ganesh Chaturthi from 5th- 16th August)
Indians across communities, including celebrities, sport stars and politicians celebrated the cultural moment on the platform with colourful Tweets, greetings, photos and videos.
This year, Twitter announced a special Lord Ganesha Twitter emoji for the first time. The special emoji was a pleasant surprise and an instant hit amongst Indians worldwide, who made #GaneshChaturthi emerge as one of the top Global Trends during the festive period, recording nearly half a million Tweets.
10. Filmfare Awards (Filmfare celebrates Bollywood talent on 15th January)
For the 61st Filmfare Awards on January 15th, Twitter provided a front row seat to fans across the globe. Bollywood fans flocked to Twitter to follow the live and exciting #OnlyOnTwitter conversation as the awards unfolded: real-time results of the winners, exclusive behind-the-scenes moments, live news broadcasts from the red carpet, exclusive videos and photos, and more. The Filmfare Awards has emerged as the most talked about Indian award show of the year.
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