Food delivery platforms in India are known for their funny, creative and memorable viral content, and Zomato always gets the most attention. The company, led by Deepinder Goyal, is once again in the spotlight with a hilarious Raksha Bandhan post for Blinkit, whom they had acquired in 2022. Taking to X, Zomato extended Rakhi wishes to the Albinder Dhindsa and Saurabh Kumar-led organisation and humourously referred to them as their “adopted sis.” This quirky comment quickly caught the attention of social media users, who were left in splits. Blinkit responded with an equally clever reply and clarified that they’re not adopted but rather acquired by them.
Sharing the post, Zomato wrote, “Happy Rakhi adopted sis, Blinkit.” Responding to them, Blinkit shared, “Adopted nahi acquired hota hai, itna bada hogaya pata nahi kab seekhega. (Not adopted, it’s called acquired. Despite being grown up, I don’t know when you’ll learn this).” Internet went wild seeing their fun banter and shared their own hilarious reactions.
Adopted nahi acquired hota hai..itna bada hogaya pata nahi kab seekhega ???? https://t.co/JdNiOVOTH1— Blinkit (@letsblinkit) August 19, 2024
Reacting to the post, a user jokingly wrote, “More like acquired sis.”
more like acquired sis ????— Anirudh Jwala (@nirudhuuu) August 19, 2024
Another shared, “Salute to the social media manager of Zomato.”
Salute to the social media manager of zomato— Abhishek S. (@ASirsikar) August 19, 2024
“Awww googly woogly wooosh moment,” a comment read.
awww googly woogly wooosh moment— Varnit Yadav (@varnityadav) August 19, 2024
An individual asked, “Hahaha both the founders are male though. Shouldn’t it be happy, Raksha Bandhan, bro?”
Hahaha both the founders are male though ????????Shouldn’t it be happy, Raksha Bandhan, bro?— bhumika (@bahutchikchik) August 19, 2024
In August 2022, Zomato finalised the acquisition of Blinkit after the board approved a Rs 4,447 crore deal in June. As part of the agreement, Blinkit’s largest shareholder, SoftBank received 28.71 crore shares of Zomato. Tiger Global, on the other hand, got 12.34 crore shares, BCCL received 1.5 crore shares and South Korean investor DAOL received 3.66 crore shares of the food delivery company, MoneyControl reported.
In April this year, Goldman Sachs valued Blinkit at Rs 119 per share, making its total worth $13 billion. This is higher than Zomato, which is valued at Rs 98 per share. Since its acquisition, Blinkit’s valuation has reached new heights, as it has grown more than six times year-on-year (YoY) basis. Reportedly, Goldman Sachs raised Blinkit’s value from $8 billion to $13 billion because the company’s gross order value (GOV) was 50% higher than last year’s estimates.
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