Nothing CEO Carl Pei Calling Indian User 'Bhai' In New Post Gets Hilarious Reaction

Bollywood sensation Ranveer Singh has stepped into the spotlight as the brand ambassador for Nothing and the tech company set to launch its latest model, the Nothing Phone 2a, in India on March 5. CEO Carl Pei has been making headlines by rebranding his X handle to Carl Bhai, along with his recent social media activity, including Hindi comments, reposts and a now deleted video showing the brand’s third audio product, has sparked interest among users. On the other hand, the CEO’s candid response to a query about the necessity for a celebrity promoter has also stirred conversation. Known for his marketing skills in the tech industry, Pei straightforwardly stated that the aim is to sell more smartphones. The simplicity and honesty in his statement left the internet impressed.

In a recent interaction on a brand’s social media platform, a user questioned the company about the necessity of a brand ambassador. The user asked, “Why is a brand ambassador needed?” In response, Pei, known for his candid communication style, simply stated, “We want to sell more phones, bhai.” The use of the term ‘bhai,’ meaning ‘brother’, added a personal and friendly touch to the reply. This choice of words resonated well with many Indians, which generated amusement and positive reactions online.

Reacting to the post, a user joked, “Carl Pei became Carl BHAI.”

Another shared, “Carl Pei knows the pulse of Indians.”

A user wrote, “Carl bhai be like Straight to the point no bakwas.”

Following the fun banter, Nothing and CEO Carl Pei continued engaging with users on X. The official handle shared memes related to the trend and the company encouraged users to add the word ‘Bhai’ to their usernames, just like Pei added. In a sweet incentive, Nothing announced that ten social media users will win a Phone 2 if they add ‘Bhai’ to their usernames. Additionally, Flipkart, the official online retailer for the upcoming Phone 2a also joined the trend.

In a delightful twist to the trend, Carl didn’t miss the chance to share a humorous piece of advice for Tesla CEO Elon Musk. Proposing an interesting strategy for opening a factory in India, Carl suggested that Elon should change his username to Elon Bhai on the X platform. While Elon is yet to respond to the suggestion, social media users are thoroughly entertained with the post. Amidst the banter, recent reports indicate that Musk is gearing up to enter the Indian market with his electric vehicles. Musk and the Indian government are all set to finalise the deal.