Kia India, a major carmaker known for its premium vehicles, has revealed plans for a price increase of up to 3 percent on all its mass models, including popular cars like Seltos, Sonet, and Carens, starting April 1, 2024.
The decision comes as a response to the rising costs of commodities and inputs in the supply chain. As per the Press Release, this adjustment in prices marks the first of its kind by the company this year.
Mr. Hardeep Singh Brar, the National Head of Sales and Marketing at Kia India, commented on the price adjustment, stating, “At Kia, we consistently strive to deliver premium and technologically advanced products to our esteemed customers. However, due to the continuous increase in commodity prices, adverse exchange rate and rising input cost, we are compelled to implement a partial price hike. The company is absorbing a significant portion of the increase, allowing customers to continue driving their favourite Kia cars without a major dent in their pockets”.
Kia has been a significant player in the Indian and overseas markets, having sold approximately 1.16 million units to date. Among its lineup, the Seltos leads with over 613,000 units sold, followed by the Sonet with more than 395,000 units and the Carens with around 159,000 units.
In the previous month, Kia India recorded a total sales figure of 20,200 units across its range, as reported by TOI. The Sonet emerged as the top-seller with 9,102 units sold, trailed by the Seltos with 6,265 units and the Carens with 4,832 units.
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