Maruti Suzuki, India's largest car maker, celebrated the 1 million mark of its Dzire brand at a grand event at Gurgaon's Ambience Mall on Sunday. The first installation was at Gurgaon on August 1 and 2 by Gopal Namjoshi which was a huge success with a large number of proud Dzire owners attending the event. The sweetest installation was created using 100000 chocolates.
Several children also took part in the event with Maruti Suzuki distributing chocolate boxes to the people who were visiting the mall.
Launched in 2008, Maruti Suzuki Dzire has been a category leader and has helped Maruti Suzuki strengthen its presence in the entry sedan segment.
With this milestone, Swift Dzire is now a part of the "the elite million club" comprising models such as Alto, Swift and Wagon R. Dzire is the only sedan to be in the top five most selling cars in India's passenger vehicle market.
To celebrate the occasion, Maruti Suzuki has lined up a month-long 'The sweets are on us' campaign. Through this campaign the company plans to share the moment with everyone at large. "The sweets are on us" campaign includes sending edible direct mailers to the existing owners and creating edible art installations inside malls by artists.
(The above article is an advertorial)
Comments
0 comment