Royal Enfield, world’s oldest motorcycle brand in continuous production, has collaborated with four custom-building companies: Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works to produce 4 custom motorcycles for motorcyclists who are looking for ways to flaunt their style and eccentricity.
With this association Royal Enfield’s best selling models: Classic 500 and Continental GT have been curated into distinctive custom-motorcycles reflecting the spirit of personalisation. Celebrating this collaboration, Royal Enfield has also introduced a refreshed collection of gear inspired by these uniquely crafted motorcycles.
Applauding the efforts of the custom builders, Samrat Som, Head, Royal Enfield Apparel & Accessories Business at Royal Enfield said, “Royal Enfield has always been the preferred canvas for those seeking motorcycle-nirvana through the custom route. Collaborating with the custom builders is the brand’s way of celebrating a motorcycling inspired way-of-life; a life that values timeless aesthetics, simple essential use of technology and the spirit of the relaxed explorer. We applaud the efforts of these custom builders for creating ingenious artworks with our motorcycles which are a clear representation of quirkiness on roads. And with our refreshed collection of gear and helmets inspired by these motorcycles we assure our riders of a unique riding experience which goes far beyond just motorcycles."
Owing to the simple design and engineering of Royal Enfield motorcycles, the four custom builders took the collaboration to create idiosyncratic motorcycles. Further building an ecosystem of form and expression around motorcycles, they also appreciated Royal Enfield’s idea of introducing a gear collection inspired by the customized motorcycles.
While India has become the largest two-wheeler market in the world, Royal Enfield still remains the consistent favourite of this community of custom-builders & aficionados. The four custom builders have followed unique themes to resonate with the expressive generation of India which includes bold melange of colours, chrome accentuation, concoction of copper with wood and the blending of metal with leather.
The new collection includes t-shirts, RE denims and cargo pants, helmets, gloves, belts, badges and boots. The newcollection will be available at conventional as well as specialty sales channels of Royal Enfield which includes existing dealerships, company stores, exclusive gear stores (EGS), online gear store (OGS) shop-in-shop (SIS) and e-commerce portals Flipkart and Myntra.
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