As the heat of the Indian summer sets in, the craving for cool, sweet treats becomes almost irresistible. Traditionally, ice cream has been the go-to dessert for many, offering a delightful respite from the scorching temperatures. However, with increasing awareness about health and wellness, there’s a noticeable shift in consumer preferences. Healthier ice cream options are emerging as a popular choice, transforming the way Indians indulge in their favorite summer desserts.
Revolutionizing the Ice Cream Scene
Gagan Anand, Founder, Scuzo Ice ‘O’Magic, highlights how healthier ice cream options are reshaping the Indian summer dessert scene. He notes that health-conscious consumers are increasingly turning to nutritious alternatives. Brands are responding by introducing ice creams made with natural sweeteners, low-fat milk, and even plant-based ingredients. These options cater to the growing demand for healthier lifestyles and align with dietary preferences such as veganism and lactose intolerance. Superfoods like chia seeds, almonds, and fresh fruits are being incorporated, enhancing the nutritional value without compromising on taste.
The Informed Consumer
This shift is driven by a more informed consumer base that values quality ingredients and transparency in food production. Artisanal ice cream parlors and major brands alike are emphasizing cleaner labels, boasting no artificial colors or preservatives. Moreover, local flavors like mango, coconut, and cardamom are being reinvented in healthier formats, maintaining a connection to cultural tastes while promoting wellness.
The trend towards healthier ice creams is not just about reducing calories; it’s about providing a guilt-free indulgence that resonates with the modern Indian palate. As a result, ice creams are no longer seen merely as a treat but as a potential part of a balanced diet, making summer enjoyment both delightful and nutritious. This transformation reflects a broader shift in the food industry, where health and taste are no longer mutually exclusive, reshaping the way Indians enjoy their favorite summer desserts.
Market Growth and Consumer Preferences
Pashmi Shah Agarwal, Co-Founder and Marketing Head, Get-A-Way, sheds light on the growing ice cream market in India, which reached INR 228.6 billion in 2023. She projects the market to reach INR 956.0 billion by 2032, exhibiting a growth rate (CAGR) of 17.4% during 2024-2032. This growth is paralleled by an increasing consumer consciousness about health, leading to a preference for healthy alternatives.
When Get-A-Way started in 2019, healthy options were scarce. Traditional ice cream, high in sugar and fat, needed a makeover. Agarwal explains that their aim was to make traditional ice cream healthy while retaining the delicious taste. The perception of healthy yet tasty ice creams changed when consumers started enjoying their products made with whey protein and zero added sugar. Their high-protein, keto-friendly, low-calorie ice creams, kulfis, cheesecakes, and more cater to those who love to indulge without guilt.
A Commitment to Health
At Scuzo Ice ‘O’Magic, the commitment to serving health-conscious customers is paramount. Anand emphasizes their focus on gelato and live popsicles made with high-quality natural ingredients, known for their healthier attributes, instead of offering conventional ice cream. Their sugar-free gelato and sorbet options, along with protein-rich health drinks, are a testament to their journey of health consciousness.
The Joy of Ice Cream
Mohit Khattar, CEO of Graviss Foods Pvt Ltd (Baskin Robbins), underscores the emotional appeal of ice cream. National Ice Cream Day, he notes, brings attention to the joy ice creams provide across all age groups. It serves as a reminder of the simple pleasures of life and the happiness that comes from sharing or gifting ice creams with friends, colleagues, and family.
The Indian summer dessert scene is witnessing a remarkable transformation with healthier ice cream options. As consumers become more health-conscious, brands are innovating to offer nutritious, guilt-free indulgences that do not compromise on taste. This shift not only caters to modern dietary preferences but also enhances the overall ice cream experience, making it a delightful and wholesome part of the Indian summer.
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