Beijing: Urban Chinese men spend 8.6 minutes a day gazing at themselves in the mirror and shell out 80 yuan ($10) a month on beauty products, Xinhua news agency reported on Tuesday, citing a survey.
Men in Beijing and the financial center of Shanghai were neck-and-neck on whose residents were most vain.
Those in the capital spent the most money on cosmetics - an average of 119 yuan a month - but those in Shanghai looked in the mirror the longest - about 17 minutes a day.
The survey of men aged 18 to 60 in seven major Chinese cities was conducted jointly by Horizon Research Consultancy Group and a Shanghai fashion and media company, Xinhua said.
Chinese consumers are becoming increasingly image conscious as they grow wealthier, with plastic surgery and sales of beauty products booming.
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