CHENNAI: Chennaiites value personal hygiene more and their perception of brands is quite different from that of the country as a whole, according to a survey. Disclosing the findings from The Brand Trust Report … India Study 2012, Trust Research Advisory chief executive officer N Chandramouli on Friday said that the survey reveals Chennaiites are sensitive to personal care as most of the products ranked in top 100 are those products related to personal hygiene.He said the survey, carried out in 15 cities across the nation with a sample size of 2,718 involving 1,000 popular brands from various categories, also reveals that the brands in top 100 include personal hygiene brands like Lux, Ponds, Lifebouy, Medimix, Hamam, Dettol, Garnier. Interestingly, none of the other cities rank these products in top 100.But then when the sample size of 782 respondents in five southern cities (Chennai, Bangalore, Kochi, Coimbatore and Hyderabad) is taken as whole it reflects the national flavour.“All of south is a mimic of India. It reflects the national flavour and the top five in the all India ranking were almost the same with that of the Southern Zone ranking, with a slight change in third and fourth spots,” said Chandramouli.Nokia, Tata, LG, Samsung and Sony were ranked between 1 and 5 respectively as per the all India ranking survey while Samsung was third and LG fourth in the Southern rankings.He said Sony was relegated down but the Korean brands, which entered the market 11 years ago, have imbibed India completely.Surprisingly, Chennai has a unique mind of its own with five new entrants into the city’s trusted brands. Korean brand Samsung leads the pack, followed by two-year all India leader Nokia, Sony ranks third and Tata the fourth. Interestingly, State Bank of India is more trusted in Chennai than elsewhere and ranks fifth, followed by LG at sixth. Apple, Philips, Puma and Lux make an entry in positions 7th through 10th .Chandramouli said Chennai’s and South’s list of 10 most trusted brand shows stark difference. The study also reveals Chennai’s preference of hardware brands besides liking for Pest Control of India which is ranked 913 in all India rankings while in Chennai the preference ranking is 79. Maruti Suzuki is ranked sixth in national ranking but as per Chennaiites preference it is ranked 48th. But the preference for BMW, Hyundai, Toyota, Ford and Honda is way higher than Maruti.
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