New Delhi: CNN-IBN is all set to revamp its morning prime time band - 8AM-10AM with the launch of two new shows – 8AM Express and The Morning News from May 11. Both these morning shows are designed to provide the perfect head start to the day with relevant and the latest news from around the world aimed at preparing the viewers for the day ahead.
These shows will have a dedicated team of anchors comprising of Neha Poonia, Pallavi Basu, Kajori Sen and Parikshit Luthra, and will have multiple and fast paced segments and will be presented in a crisp and clean format.
8 AM Express will provide viewers all the news they need as they start their day, in a short and snappy format. This show will cover news from all spheres like national, international, sports, business, entertainment along with key headlines from newspapers and end with a segment on viral videos/internet trendsetters.
The Morning News will lay more stress on some of the key developing stories of the day. The show will also feature special packages, CNN-IBN campaigns along with viewer call-ins depending upon topics that could be potential day-drivers.
Talking about the revamp, Umesh Upadhyay, President-News, Network18, said, "We have always taken the lead in bringing to our viewers new and fresh content and formats. We believe that the new shows that CNN-IBN is launching will redefine the morning prime time in the English News category."
Commenting on the new shows, Radhakrishnan Nair, Managing Editor, CNN-IBN said, "We believe that the morning prime time is very crucial from a viewers’ point of view and the new line-up aims to help our viewers understand the day’s scenario better."
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