New Delhi: In an attempt to increase user activity on the News Feed, Facebook has announced an update to its News Feed ranking algorithm, that brings up significant posts and make them reappear at the top of the News Feed.
Facebook believes, at times, people miss the important stores as they don't bother to scroll down far enough. But with the update to the News Feed algorithm, the relevant stories will get bumped up on the News Feed, which the company believes will improve the overall News Feed experience. Facebook says it will determine the relevance of posts based on likes and comments on them. Even a few hours old post may reappear at the top of New Feed if they get lots of likes and comments.
"Previously, people read 57 per cent of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43 per cent. When the unread stories were resurfaced, the fraction of stories read increased to 70 per cent," said Facebook engineering manager Lars Backstrom in a post. That way, Facebook will now show people the stories they want to see, even if they missed them the first time.
For Page owners, this means their most popular organic page posts have a higher chance of being shown to more people, even if they're more than a few hours old.
According to Facebook, the goal of News Feed is to deliver the right content to the right people at the right time so they don't miss the stories that are important to them.
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