Berlin: Betting big on premium products to boost sales during the upcoming festival season in India, consumer electronics major Samsung is planning to launch over half a dozen products including a 10-inch tablet and a spacious refrigerator in the next three months.
Focusing on increasing consumer base in the home appliance segment, Samsung will launch its new 'side by side' refrigerator by the end of 2013 in India. The fridge would cut down power consumption by 40 per cent with a 10 year warranty, a top company official said.
"Ultra high definition TV is the next big thing in India as demand for Large screen TV is growing there. In the home appliance segment, we see the big demand in the refrigerator segment and that is why we are focusing on better looking ones as it would be a long term investment for customers," Samsung senior VP (CE division) Atul Jain told PTI.
The side-by-side refrigerator would help customers due to its innovative design as there would be a show case for instant access of frequently used items and an inner case for longer storage ingredients.
Elaborating on the UHD TV market, Jain said there is a lot of demand for large screen TVs in India which are 40 inch and above.
"We have come out with a new technology called Evolution Kit using which customers can update their TV sets at par with the new technology devised by Samsung from time to time," Jain said.
Apart from the Note 3 and Gear which the company would launch on September 25, Samsung will come up with Note 10.1 in the last week of October, just before Diwali.
"The Galaxy Note 10.1 (2014 Edition) would have features including a 10-inch display, 1.9 GHZ Octa Core processor (for 3G / WiFi only version) and 3GB RAM.
Further, Samsung will launch its 55 inch and 65 inch UHD TV in India next month priced at about Rs 3.25 lakh and 4.40 lakh, respectively.
Besides, it would bring its UHD TV of 98 inch and 110 inch sizes in India by next year.
Currently Samsung dominates the UHD TV 4K resolution market, Jain said. Its competitors are Sony and LG.
Meanwhile, company sources said Samsung aims to be the first in launching a OLED Curve TV in India and plans to bring the 55 inch version next year.
Jain said the industry demand for large screen panel TVs in India during 2013 is estimated at 5.5 to 6 million, of which 60 per cent would be for LED screen.
Besides the company would launch a laptop - Samsung Ativ Book 9 Lite. The laptop would have a display of 13.3 inch and a 4 GB memory along with a storage capacity of 128 GB. The battery life is up to 8 hours.
Sources said the product would be available in Indian markets during the last quarter of 2013.
Further the company would also launch its high end camera NX 300 this month. It will be a 20.3 mega pixel camera with a 3.3-inch Amoled display with touch.
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