The world's largest wine trade fair has released more details on the second edition of Vinexpo Japan, which will be held in November.
After making its inaugural debut in 2014, Vinexpo will return to Tokyo this fall in the aim of expanding the wine and spirits market in a country where potential for growth is high.
Japan is the No. 1 market in Asia for spirit imports and the second market in Asia for imported wines.
In 2015, wine imports totaled 2.8 million hectoliters, at a value of €1.41 billion. That marked an increase of nearly 4 percent in both volume and value compared to 2014.
But while Japan boasts a sophisticated wine and spirits consumer market that skews towards luxury brands, analysts at Vinexpo point out that Japan's drinking culture remains decidedly different than the Western world which can present a challenge for growth.
With wine consumption on the rise, the Japanese market is booming again. Wine imports in 2015 totaled 2,793,000 hectoliters, worth 176.28 billion yen (€1.41 billion), an increase of 3.6% in volume and 4.2% in value compared to 2014.
A previously published Vinexpo market forecast study also predicted that by 2017, Japanese consumers will tip back a volume of 37 million cases or almost 445 million bottles, or an increase of 4 percent between 2013 and 2017.
France is the leading wine supplier in Japan, followed by Italy and Chile, while red wine dominates the market.
Vinexpo Tokyo is expected to attract 4,500 trade visitors. The event takes place November 15 to 16 at Prince Park Tower Hotel.
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