In the Indian restaurant industry, there has been a discernible increase in the number of women undertaking leadership positions in cafes, restaurants, kitchens, and cafés, demonstrating their adeptness in the kitchen and proficient management abilities. As an increasing number of women assume leadership roles, this upward trend continues to support the expansion of women entrepreneurs in this industry. In addition to this, India’s distinctive demographic advantage, characterized by expanding diversity, is leading to an increasing proportion of women launching and managing businesses. Recent reports spanning the last two years suggest a higher likelihood of women starting businesses compared to men.
Although women-led enterprises may appear prosperous, they face more significant challenges in sustaining viability. This is especially true in teir-2 and teir-3 cities, which have long-standing culinary traditions.
Such regions are usually dominated by established players, leaving little room for innovation. Food delivery platforms, including Swiggy, play a vital role in supporting the ambitions of these entrepreneurs and facilitating their quest for achievement, expansion, and significant contributions.
One such instance is when Kozhikode-born Krishnapriya Hariharan, the creator of E=mc2, began to run out of orders with only ten to fifteen a day.
Krishnapriya remembers, “Working with Swiggy has benefited us in numerous ways. We are now more aware of our sales and our customers, and the best part is that delivery is handled. Swiggy’s support gave us an opportunity to invest more strategically in our products and inventories, helping us regularly update the menu with new dishes over the past two years. This also gave us a chance to develop and launch a new brand, Burg 99, which is exclusively available through Swiggy.”
Similarly, Priya Sharma, owner of Bonfire Pizza in Rishikesh, recounts a notable rise in monthly production following expert assistance from Swiggy’s Account Managers.
“When I started my online venture, we were making just 30 pizzas per month, and I considered quitting. That’s when Swiggy’s Account Managers came to the rescue. With their expert strategies, we started doing 300 pizzas per month. Swiggy’s support renewed my confidence, and I’m now eager to explore more expansion opportunities.”
On-demand commerce platforms such as Swiggy have become indispensable allies for visionary women entrepreneurs in non-metropolitan areas where challenges still exist. Their success stories demonstrate how important e-commerce platforms are to fostering creativity, getting around resource limitations, and propelling the rise of strong female entrepreneurs in the Indian restaurant sector.
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