Check Out India’s Most Popular Creators And Videos Of 2022

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YouTube unveils the most popular creators, artists and videos of 2022

YouTube unveiled the most popular creators, artists and videos of 2022. The platform uses a carefully considered methodology to publish the lists including Top Trending Videos, Top Music Videos, Top Shorts, Top 20 Breakout Creators, Top Breakout Women Creators and Top Creators.

Viewers are, now, connecting the most with creators and artists who produce content across multiple formats. The interplay between video on demand, short form content and live stream is evident on the site – and reflected in the annual lists. Viewers shared a laugh over a dystopian short-film, while following the short-takes of a lovable housekeeper. They passionately pursued hobbies and interests, from watching a 4-hour long e-sports live stream to 60-seconds strokes of immersive art. Millions vibed to the peppy viral hit that transformed a local peanut-vendor into a national wonder! And many others dived deep into an ocean of entrepreneurial opportunity, seeking inspiration with a dash of humor.

Here’s three trends that YouTube’s 2022 lists tell us about pop culture in India.

Multi-format creation is driving momentum for pop culture

Mainstream content gained new levels of relevance because creators reinterpreted them for their communities through different formats and styles. For instance: From official episode highlights to chart-topping spoofs and reaction videos, reviews, memes and interviews, Shark Tank left an indelible imprint on popular culture, mirroring the rise in interest for motivational and inspirational content on the website. Similarly, innovation in video formats and styles – lyric videos, releases in different languages, remixes, behind the scenes or even, sketches – is helping reshape the way fans discover and engage with music.

For Gen-Z, the platform is a microcosm of the world they inhabit

Digital culture is now all about personal and socially relevant messages, particularly for Gen-Z, who are not only seeking out but also creating quick doses of feel-good, familiar content. Young creators, from small towns and even India’s hinterlands, have turned to Shorts to share snippets of their daily life in their own language and inimitable style. For Gen-Z, YouTube is not only a platform to share their unique worldview, but also a window to a world without borders. Here, they can cultivate interests, go deep into topics they love, whet their curiosity or even discover niche skills.

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A new generation of filmmakers emerge

With high-production values, engaging scripts and all-round entertainment, the creators are delivering blockbusters, and even “shortbusters”. Even as a full length feature and a dramedy short-film made it to the top trending videos, scripted content is also taking off in short-form across languages, with snappy, fast paced, quick witted episodes.

You can read more about the trends on this blog and dig into top creators, artists and trending videos from India and around the world at YouTube.com/trends/2022.

Top Trending Videos

AGE OF WATER | Round2Hell | R2H
Sasta Shaark Tank | Ashish Chanchlani
INDIAN FOOD MAGIC | CARRYMINATI
Arabic Kuthu – Beast First Single Promo | Thalapathy Vijay | Sun Pictures | Nelson | Anirudh
Daaru With Dad 3 | Harsh Beniwal
BB Ki Vines- | Automatic Gaadi |
Doodhiya | the mridul | Pragati | nitin
BIGGEST GANGSTER ENCOUNTER | GTA V GAMEPLAY #146
[HINDI] Free Fire World Series 2022 Sentosa | Finals
Chidiya Ghar – Amit Bhadana | Rajpal Yadav

Top Shorts

Kaamwali Bai – Part 28 #Shorts #Shortsbreak #takeabreak
Bahiya k sath prank ho Gaya | sawdhan rahe satark rahe | kesa laga mera jaadu #comedy
Betiyaan kisi se kam nahi hoti || Gulshan kalra #shorts
Desh mere #shorts
Ab kaha jaiyega bachke #shorts #funny #comedy #youtubeshorts
Maa ne bola tha / comedy / shorts #funny #comedy #shorts #ashortaday
Doctor ????‍⚕️ vs Engineer ~ Who is best ???? ~ Chocolate Heist ~ Dushyant Kukreja #shorts
Salute to Indian army #shorts
Guneet is Always Awesome in hoopla #shorts | Harpreet SDC
Maa ka opration #shorts #emotional #motivational

Top Music Videos

Srivalli (Video) | Pushpa | Allu Arjun, Rashmika Mandanna | Javed Ali | DSP | Sukumar
Arabic Kuthu | Halamithi Habibo -Lyric Video| Beast| Thalapathy Vijay| Sun Pictures| Nelson| Anirudh
Pushpa: Saami Saami – Full Video Song | Allu Arjun, Rashmika Mandanna | Sunidhi C | DSP | Sukumar
Kacha Badam Song | Bhuban Badyakar | Kacha Badam Song Remix | Badam Badam Song | New Song 2022
#Video | #Khesari Lal Yadav, #Shilpi Raj | Le Le Aayi Coca Cola | Chaita Geet
Oo Bolega ya Oo Oo Bolega Ft Samantha ( Full Video) Pushpa | Allu A, Rashmika|Kanika K, DSP, Sukumar
Oo Antava Mawa..Oo Oo Antava Full Video Song | Pushpa Songs | Allu Arjun| DSP |Sukumar |Samantha
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill
Arabic Kuthu – Video Song | Beast | Thalapathy Vijay | Pooja Hegde | Sun Pictures | Nelson | Anirudh
#Video | #Khesari Lal New Song ~ | Priyanka Singh | Nathuniya |Arshiya Arshi| Bhojpuri Gana

Top Creators