As the festive season approaches, a delightful transformation occurs in the world of snacking. People’s cravings, choices, and spending habits shift. This time of year sees an increase in spending on snacks, driven by various factors such as gift-giving, gatherings, and the quest for unique and memorable flavours.
“We, at Cornitos leverage this by offering festive gift hampers, promotions, discounts, and special bundled deals to entice consumers. In today’s health-conscious world, indulging during festivals. Cornitos provides snacks that are not only tasty but also healthy, allowing you to enjoy your festivities guilt-free,” says Vikram Agarwal, Managing Director, Greendot Health Foods Pvt. Ltd.
One interesting trend that emerges during the festive season is the growing interest in seasonal and limited-edition snacks. Consumers are on the lookout for distinctive flavours and special packaging that resonate with the spirit of the holidays. “Brands are quick to respond, introducing innovative products to meet this demand. Digital platforms have made buying more convenient. Cornitos is aware of this trend and offers seamless buying experience through their e-commerce website,” adds Agarwal.
Moreover, consumer loyalty often takes centre stage during this period, as trusted names are favoured for their quality and reliability for special occasions. Building and reinforcing this loyalty through well-planned promotions and marketing efforts can be key to success. “Cornitos captures this essence and has introduced loyalty program on its ecommerce website through Corny Club where users can earn rewards by collecting points after completing purchases on the website,” opines Agarwal.
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