PM Modi Goes ‘Vocal for Local’ for Diwali, Asks Citizens to Post Selfies on NaMo App

Continuing to raise the pitch for local products and makers, Prime Minister Narendra Modi has announced a social media campaign on the NaMo app ahead of Diwali.

As part of the campaign, the PM has requested citizens to buy local products and post a selfie with the product or maker on the app.

In a post on X, PM Modi wrote: “This Diwali, let us celebrate India’s entrepreneurial and creative spirit with #VocalForLocal threads on NaMo app. https://narendramodi.in/vocal4local Buy products which have been made locally and then post a selfie with the product or the maker on the NaMo App. Invite your friends and family to join your thread and spread the spirit of positivity. Let us use the power of digital media to support local talent, encourage the creativity of fellow Indians and keep our traditions thriving.”

PM Modi also recently posted an ad featuring Rupali Ganguly and Gaurav Khanna for the campaign. Reprising their ‘Anupamaa’ avatars as the titular character and Anuj Kapadia respectively, this ‘vocal for local’ ad asks people to also give local brands a chance instead of always going big and after branded products. “The vocal for local movement is getting great momentum across the country,” the prime minister added.

The PM said he will share some of these pictures on social media to inspire others to be vocal for local, he said.

During his monthly radio show ‘Mann Ki Baat’ on Sunday too, the PM highlighted the use of ‘Vocal for Local’ during festivals. “Like every time, this time too, in our festivals, our priority should be ‘Vocal for Local’ and let us together fulfil that dream, our dream is ‘Atmanirbhar Bharat’. India is becoming the biggest manufacturing hub of the world,” he said.

Meanwhile, Railways Minister Ashwini Vaishnaw also promoted PM Modi’s vocal for local campaign and urged Indians to go shopping in local markets this Diwali.