Microsoft banks on cute babies for its first Windows 10 ads

With only a few days left to the launch of Windows 10, Microsoft has roped in the most loveable models from around the wold for its first video advertisements for its next big operating system - babies! The series of videos highlight the future that Microsoft says Windows 10 will usher in for the next generation who will "grow up with Windows 10."

Microsoft's new global advertising campaign airs in the US today and in other markets on July 29, the day Windows 10 is launching. The campaign features young children from around the world in their natural settings in Morocco, Thailand, Iceland, England and the US.