RAKSHA BANDHAN 2023: Raksha Bandhan, a festival that has been celebrated for centuries in India, has evolved in remarkable ways in recent years. The heartwarming essence of this celebration, which revolves around the bond between siblings, remains intact. However, the festival’s observance has been significantly influenced by modernity, cultural shifts, and global trends. As we celebrate Raksha Bandhan 2023, let’s explore how these changes have shaped the way this beautiful festival is celebrated today.
Tradition Meets Modernity
Traditionally, Raksha Bandhan involves the sister tying a sacred thread, the rakhi, around her brother’s wrist, symbolising her love and the brother’s promise to protect her. However, the essence of sibling love and protection has transcended traditional gender roles. In modern times, sisters also tie rakhis to sisters, cousins, and even close friends. This shift reflects a broader societal change towards gender equality and inclusivity.
Globalisation and Gifting
Globalisation has brought the world closer, making it easier for families separated by geographic boundaries to celebrate Raksha Bandhan. With the rise of e-commerce, siblings can now send rakhis and gifts to their brothers or sisters anywhere in the world. This global exchange of love has not only made the festival more accessible but has also introduced diverse customs and rituals from different cultures, enriching the overall experience.
Customized Rakhis and Personalization
In the digital age, personalisation is key, and Raksha Bandhan is no exception. People now have the option to choose rakhis that reflect their sibling’s interests. From a superhero-themed rakhi to one with sports team logo on it, there is dearth options. This personal touch makes the festival even more meaningful, emphasising the thought and effort put into choosing the perfect rakhi.
Charitable Rakhi Tying
Another modern trend is the idea of tying rakhis for a cause. Some individuals choose to tie rakhis to trees, symbolising their commitment to environmental conservation. Others opt for charity-driven initiatives, where the money usually spent on gifts is donated to a noble cause. This shows a growing awareness of social issues and a desire to make a positive impact during the festival.
Virtual Celebrations
The Covid-19 pandemic accelerated the adoption of virtual celebrations for Raksha Bandhan. When physical gatherings became challenging, families turned to video calls and online ceremonies to maintain the spirit of the festival. These virtual celebrations not only kept the tradition alive but also allowed for participation from family members across the globe.
Fusion Feasting
Food has always been an integral part of Indian festivals, and Raksha Bandhan is no different. However, with the influence of culinary trends from around the world, traditional sweets and savouries have been joined by fusion and gourmet dishes. Families now experiment with international cuisines, adding a delicious twist to their Raksha Bandhan feasts.
Raksha Bandhan stands as a beautiful example of how tradition and modernity can coexist harmoniously. While the core values of love, protection, and sibling bonds remain unchanged, the way people express them has evolved. This festival has become a reflection of the ever-changing world around us. As we celebrate this year, let us embrace these changes, knowing that they enrich our cultural heritage and strengthen the bonds of love that make Raksha Bandhan truly special.
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