Reliance Broadcast Network Limited (RBNL), part of The Reliance Anil Dhirubhai Ambani Group, and CBS Studios International, a division of CBS Corporation join hands. They have announced a joint venture wherein they will start with the creation of three new television channels allowing for programming rights in India.
These 3 channels will also be offered to audiences across the Indian subcontinent covering India, Nepal, Bhutan, Sri Lanka, Bangladesh, the Maldives and Pakistan. Popular CBS content on channels will include series such as Hawaii Five-0, The Defenders and Blue Bloods, and current hits such as NCIS, Survivor, CSI, 90210, America’s Next Top Model and Entertainment Tonight.
The channels will also draw from 70,000 hours of content from programme library, including the original Melrose Place, Star Trek: The Next Generation, Frasier, Everybody Loves Raymond and Charmed, to name a few.
In addition, the venture will also acquire content from third party suppliers and will consider producing original English language programming for the channels, in the future.
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