Madonna to launch lingerie range

London: Pop star Madonna will put her creativity to use by designing a range of undies for high street retailer BHS.

She has decided to design the range following the success of her fashion collaboration with daughter Lordes, reports thesun.co.uk.

Belgian model Jess Donckers will be the face for Madonna's lingerie range and the news accidentally slipped out of her mouth.

"The lingerie is sensual but wearable. It is useful for everybody," said the former Playboy girl.

Before teaming up with her daughter, Madonna had launched her fashion line in collaboration with Swedish clothing company Hennes & Mauritz AB (H&M) in 2007.