BANGALORE: CADBURY India, which recently launched the biscuit brand Oreo in India, has flagged-off its nationwide initiative called Oreo-Togetherness. Symbolising moments of family togetherness, the Oreo-Togetherness bus will travel across the country as part of a movement that will provide parents with a platform to bond and will encourage them to spend more time with their family. The residents of Bangalore will be able to enjoy moments of family bonding aboard the Oreo-Togetherness bus from June 23 to June 25 at the following locations in the city — Total Mall (June 23), Garuda Mall (June 24) and Forum Value Mall (June 25). The bus will travel across nine cities – New Delhi, Mumbai, Bangalore, Ahmedabad, Pune, Lucknow, Hyderabad, Kolkata and Mysore. Bringing the Oreo-Togetherness movement to life are the special activities planned in and around the bus. Parents will be encouraged to take the Oreo Pledge, which stands for a promise to spend more time with the children. There are various interactive activities based on Oreo’s much-loved ritual of “Twist-Lick and Dunk”. It is an attempt to create awareness about the need for parent-child bonding by creating platforms that will excite children and encourage their parents to spend time with them.Earlier this month, Cadbury India conducted the survey that highlighted how parents today are craving more time away from their hectic work schedules so that they can spend those extra hours with their children.
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