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Reality TV star and entrepreneur Kim Kardashian West has managed to build a brand around herself. The Keeping Up With the Kardashians star owns a beauty and cosmetic lines called KKW Beauty and KKW Fragrance. The recent feather on her hat is her shapewear and undergarment line. She has designed the shapewear to be comfortable as well as to complement the outfits.
Kim recently took to Instagram to post pictures from her new campaign, where she was seen exercising in her shapewear. She took to Instagram to apologise to her fans for being late while restocking her products. "I know it feels like we’ve been out of stock for a long time but I am so excited to announce that we are finally restocking our original @skims Solutionwear™ on Wednesday, November 20th at 9am PST / 12pm EST!" the socialite captioned the post.
Kim was also seen doing a graceful handstand for the campaign. The wife of rapper Kanye West demonstrated the comfort of her shapewear.
Recently, Kim received backlash for naming her beauty line as Kimono Solutionwear. People accused her of monetizing and appropriating Japanese culture. She then decided to change the name to Skims and tweeted, “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.”
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