Apple has surpassed Samsung to become the world’s top smartphone vendor in terms of market share in 2023, according to data from the International Data Corporation (IDC), marking the first time in more than a decade that the top spot has changed hands.
According to the report, this development is the direct consequence of its increased shipments across various quarters. In the fourth quarter of 2023, Apple shipped a total of 80.5 million iPhone units, which represents an 11.6% year-over-year increase.
This is despite global smartphone shipments declining by 3.2% year over year to 1.17 billion units in 2023. And currently, Apple holds a commanding 20.1% market share, compared to Samsung’s 19.4% and Xiaomi’s 12.5%.
IDC notes that Apple’s growth primarily stems from its rising popularity in emerging markets. “While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple,” IDC said.
Furthermore, Apple is the only company in the top three (Apple, Samsung, and Xiaomi) to show positive annual growth, despite facing increasing competition from brands such as Huawei in China.
The report also notes that Apple’s growth and Samsung’s decline are due in part to the Android market “diversifying within itself.” Huawei is certainly back on track, and other companies, including Google and OnePlus, are launching competitive products.
That said, the current top 5 smartphone companies in terms of total 2023 smartphone shipments are:
– Apple: 234.6 million
– Samsung: 226.6 million
– Xiaomi: 145.9 million
– Oppo: 103.1 million
– Transsion: 94.9 million
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