Apple has been forced to allow third-party app stores for iPhone users in Europe but the company continues to share its displeasure in making the change. This time, Phil Schiller is the person advocating for a walled garden around iOS for its users. Interestingly, Schiller also talks about developers having new options, by which he means the permission to use other payment systems for in-app purchases.
The Apple executive was quoted in an interview this month, as the company looks to make the changes needed to comply with EU rules coming into effect from March 2024. He highlighted the risks associated with third-party app stores that Apple cannot control the same way it is able to do with its own App Store. He also pointed out that the company will do everything to reduce the apparent risks that iPhone users might face in the near future.
Further detailing the risk, Schiller said, third-party app stores allow iPhones to run content that was earlier blocked on the platform. “It will not be our decision whether those other marketplaces have the same terms and limitations,” Schiller was quoted saying in this report.
The freedom to install apps from any app store on iPhone might sound liberating for users but Apple is concerned about the apps that are only available outside of the App Store, and that’s where the control and monitor aspect for the company goes astray. Apple is definitely worried about its business in Europe, which has forced the company to make drastic changes to its policies, which includes the commission developers are charged for hosting their apps on the App Store.
The latest iOS 17.4 beta version shows us the future of the platform and a dual-pronged strategy from the company, with a Europe-centric iOS version while other countries continue with normal business.
Comments
0 comment