New Delhi: An approaching wedding season and gadgets as gifts; Apple is aiming to catch the Indian nerve by using these two elements to position its iPhone 6 smartphone in its latest TV commercial.
This is not the first time Apple has made a commercial for its iPhone, but it is indeed the first time the Cupertino, California –based tech giant has made an ad which is India-centric. Created for Ingram Micro, the video tries to capture the eagerness of the bridegroom to see his bride decked up, all while highlighting the features of the flagship device which include video chat and instant messaging.
It is only when the bride finally meets him at the altar at the end of a day full of half-selfies and discreet video chats, that the voice over plays, “We know how hard it is to wait for something special. Which is why we offer iPhone 6 on easy EMI". Watch the video below that has been written and conceptualised by Leo Burnett India, directed by Vikramaditya Motwane, and made by Red Ice Films.
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