New Delhi: Like all the products by Apple, their packaging too is highly sophisticated with a certain paper that is smooth to touch and gives such a distinct look that you don't feel like throwing away the packaging long after the device has been put to use.
Ever wondered how much that 'virgin paper footprint' harms the environment by putting to rest thousands of trees? Well, Apple knows the answer and has purchased 36,000 acres forest to tone down that guilt.
The tech giant, which sells over millions of devices a year, has purchased two forests- 3,600 acres in North Carolina and 32,400 acres in Aroostook Country, Maine to reduce its virgin paper footprint.
A Fortune report notes that Apple doesn't say how much paper it uses each year to make boxes for iPhones, iPads, Macs, and Apple TVs, but it does say that about 80 per cent of the paper it used came from certified sustainable forests or recycled sources.
Lisa Jackson- Apple's vice president of Environmental Initiatives, and Larry Selzer- president and CEO of The Conservation Fund, write on The Medium that Apple is striving to supply 100 per cent of the virgin fibers used in its paper and packaging from sustainably managed forests or controlled wood sources.
For that, Apple has decided that it will be using paper more efficiently, increasing recycled paper content, sourcing paper sustainably, and conserving acreage of working forests around the world equivalent to its virgin paper footprint.
In the blog, the authors note that the output of the two working forests Apple purchased and gave to the Conservation Fund to manage is the equivalent of 50 per cent of the virgin paper the company used in 2014.
Comments
0 comment